The Big Three in global strategy consulting, McKinsey, BCG and Bain, are witnessing a sharp uptick in demand for their services – so much so that adding assignments is a challenge – as companies grapple with sudden market shifts, multiplying digitisation needs, and replacement of cost with growth as priority.

Consulting is a reflection of derived demand, mirroring the state of the economy and business confidence.

As economic activity picked up after the second Covid wave, top consulting firms witnessed record growth in client engagements.

“Our best year ever! We have tripled our business in the last five years despite the COVID-19 pandemic,” said Karan Singh, MD, Bain & Co. “And we have been sold out since September last year.”

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